Portrait of Thiago Soares

BIO

Twenty years turning strategy into shipped product.

Senior Product Designer & Design Engineer

I design for regulated, high-stakes products — FinTech, cybersecurity, energy, retail — where every screen has to earn trust. For twenty years I've worked the whole arc: research, architecture, UI, design systems — and today I orchestrate the AI agents that take them to production.

Since 2024 I work AI-accelerated: Figma Make, Google Antigravity and Claude Code turn a validated concept into a working prototype in hours, not weeks. Fewer hand-offs, faster proof, products measured with real traffic.

  • 20+

    years designing digital products

  • EN · ES · PT

    English C1 · Spanish and Portuguese native

  • 4 sectors

    FinTech · Cybersecurity · Energy · Retail

Download CVLinkedIn

How I work

Strategy and execution in the same hands, with AI agents doing the heavy lifting.

01 / 03

Strategy first

I research, organize the information and define how we'll measure success before drawing a single pixel.

69.5%

payment success, the baseline

~37K

daily sessions through that experience

Figures from the MyAccount case, measured with real traffic.

MyAccount · Progressive Leasing

Before: the original experience
Before: the original experience

Experience

  1. 2025 – Present

    Sr UX Designer

    Progressive Leasing

    Next-generation redesign of MyAccount (20M+ users): navigation, payments, states and a design system, measured with real traffic.

  2. 2023 – 2025

    Sr UX Designer

    GlobalLogic for Coalfire

    UX strategy for Hexeon (formerly Neuralys): heuristic audit, a new map, first-class findings and a design system.

  3. 2021 – 2023

    UX Designer

    Falabella

    Self-checkout systems from first concept to full-scale retail deployment.

  4. 2020 – 2021

    UX/UI Designer

    Multiplica for Entel

    Mobile journeys optimized with A/B testing and analytics; a design system for brand consistency.

  5. 2018 – 2020

    Front-End Developer

    Multiplica for Sura

    Responsive, accessible public and private portals in Angular, SCSS and Node.js.

  6. 2015 – 2018

    Lead UX Designer

    Chilquinta Energía

    UX strategy for energy-sector platforms; led external design and development teams.

  7. 2014 – 2015

    UX Designer & Front-End Developer

    Vmetrix

    UX principles, usability standards and front-end for the V3 financial suite.

  8. 2013 – 2014

    Front-End Developer

    Cardumen

    High-performance interfaces for Ripley and Habitat AFP.

  9. 2012 – 2013

    UI Designer & Front-End Developer

    Banchile Inversiones

    Interactive prototypes and AngularJS implementation for executive products.

  10. 2010 – 2012

    Designer

    Andexport

    Digital campaigns, website redesigns and audiovisual content.

Education

  • 2022 – 2026

    Bachelor's Degree in Computer Software Engineering

    Universitat Oberta de Catalunya

  • 2014 – 2016

    Double Master's Degree in UX Design

    ESDESIGN Barcelona School of Design · Universidad Internacional de Valencia

  • 2005 – 2010

    Bachelor of Design

    Universidad de Valparaíso

  • 2008

    Diploma in Universal Design

    Universidad Andrés Bello

TOOLS · 2026

What I work with today.

  • Design & AI

    I design in Figma and orchestrate agents that take it to code.

    • Figma
    • Claude Code
    • BridgeUX
    • GitHub Copilot

    Figma MakeGoogle AntigravityOpenAI Codex

  • Research

    I find and listen to real users before deciding.

    • Askable
    • User Interviews

    InterviewsUsability testingHeuristic auditJourney mappingA/B testing

  • Build

    What this site and StratNova run on.

    • React
    • TypeScript
    • Tailwind
    • Vite

  • Motion

    The animations on this site.

    • GSAP